DNA ERA

eCommerce with DNA tests

DNA ERA specializes in DNA tests that you can easily order and take home. They help to discover predispositions to various diseases, potential reactions to medications, athletic potential, and much more.

Our task was to redesign the dnaera.com website with an e-shop for both Slovakia and Czech Republic.

Phase 1

Redesign of an unsatisfactory version

Our partner LB Studio was responsible for the UX and visual design. During the design workshops, we’ve contributed our technical expertise and ideas for improving the overall visual appearance.

Before After

Phase 2

Visual page builder

We have chosen the visual page builder Elementor for implementing the design into a functional solution, we chose the visual page builder Elementor, which includes a system of templates and components.

This enabled us to deliver the entire project quickly, and allowed to efficiently work on future modifications during various marketing campaigns.

Multilanguage

The entire e-shop is currently functional in 2 languages for sales in Slovakia and the Czech Republic. Hovewer, it is ready for adding additional language options.

For even greater customer convenience, we have also implemented multiple currencies, and in addition to the standard Euro, Czech crown have also been added.

Integrations

In order to enable effective marketing for the e-commerce store, it was necessary to integrate several external services and systems.

In addition to classic tools such as Google Tag Manager or Google Analytics.

We also integrated HubSpot and HotJar, Superfaktúra and the CardPay payment gateway, which can process payments in Euros and Czech crown.

Migration and launch

Because the e-shop had to stay fully operational during the redesign, it was necessary to carefully plan the process of launching the new solution.

“

Thank you for the great collaboration that started at the first meeting, continued through the implementation and continues to this day. We are especially grateful for the fact that you are always willing to help, advise and solve problems efficiently, within the shortest time possible.

Dominik Illek

CMO | DNA ERA